Juan Gordon is one of the founders of Morena Films (1999). After acquiring his law degree from the Universidad Complutense in Madrid and then an economics degree from UNED, Juan left for the United States to do the prestigious Master’s degree offered by the Peter Stark Producing Programme at the University of Southern California.
In 1996 he returned to Spain to join producer and distributor ESICMA as General Manager where he produced his first feature length film Twice Upon a Yesterday, directed by Maria Ripoll.
In his time at Morena, Juan has been in charge of the development and production of the following films: "Invasor", directed by Daniel Calparsoro; "White Elephant " (Pablo Trapero); "Even the Rain" (Iciar Bollain), chosen by the Film Academy to represent Spain at the 2010 Oscar Awards; "Cell 21" (Daniel Monzón), winner of eight Goya Awards in 2009; "Neon Flesh", (Paco Cabezas); "The Appeared" (Paco Cabezas); "El Juego de la Verdad" (Álvaro Fernández Armero); "Cargo" (Clive Gordon); "El Lápiz del Carpintero" (Antón Reixa); "The Best Is Yet to Come" (David Blanco & José Semprún, 2002), "One of the Hollywood Ten" (Karl Francis), "In Darkness We Fall" (Alfredo Montero), "Sidetracked" (Álvaro Fernández Armero), "A Hundred Years of Forgiveness " (Daniel Calparsoro) and "The Olive Tree" (Iciar Bollain).
- How do you start becoming a producer: Original ideas, Books, Scripts, News etc. - The package: Script + director + actors + crew - Screening the Producer’s Film
- Financing: Development + Production /Sources of finance: Local theatrical distributor / TV / Subsidies / Tax incentives - International Coproduction: pros and cons - Presales / Foreign Sales Agents - International SVOD services: Netflix, HBO, Amazon etc.
- Physical production. - Distribution and sales: Who is your audience? Positioning the film / Festivals - Release dates / marketing materials: teaser, trailer, poster, internet content. - How to run a successful production company: what to avoid and what to foster.